Privacy Policy.

What we collect.

We collect information in three ways: information you give us directly, information collected automatically when you visit our site, and information from third-party services we use.

Information you give us directly

• Contact information: first name, last name, email address, and phone number (if you choose to provide it) when you register for the challenge or sign up for our email list.
• Payment information: billing details when you purchase a product. We do not store full credit card numbers — payment processing is handled by our third-party payment provider.
• Communication content: messages you send us via email, reply to our emails, or submit through any contact form.
• SMS consent: if you opt in to receive SMS reminders, we record your consent and your phone number.

Information collected automatically

• Browser and device data: IP address, browser type, operating system, screen size, referring URL, and timestamps.
• Behavioral data: pages visited, time on page, links clicked, and scroll depth — collected through cookies and analytics tools.
• Cookies: small data files stored in your browser that help us remember you between visits and measure how the site is used.

Information from third parties

We may receive information about you from third-party services we use to run our business, including our customer relationship management platform, email marketing tools, and payment processors.

How we use your information.

We use the information we collect for the following purposes:

• To provide the products and services you've requested — including delivering the free challenge, sending workbook PDFs, and providing access to paid programs.
• To communicate with you about your purchases, upcoming sessions, and important account information.
• To send you marketing emails about our products and services. You can unsubscribe at any time via the link at the bottom of any marketing email.
• To send you SMS messages, but only if you've explicitly opted in. You can reply STOP at any time to opt out.
• To improve our products, content, and user experience based on aggregated usage patterns.
• To process payments and prevent fraud.
• To comply with legal obligations and protect our legal rights.

Third-party services we use.

We use trusted third-party services to operate our business. These services may receive information about you in the course of providing their services to us. Each of these services has its own privacy policy that governs how they handle your data.

We do not sell your personal information to any third party for their independent marketing purposes.

Your rights.

Depending on where you live, you may have the following rights regarding your personal information:

• Access: request a copy of the personal information we hold about you.
• Correction: request that we correct inaccurate or incomplete information.
• Deletion: request that we delete your personal information, subject to certain legal exceptions.
• Opt-out: unsubscribe from marketing emails at any time using the link in any email, or opt out of SMS messages by replying STOP.
• Portability: request a copy of your data in a portable format.
• Withdraw consent: withdraw any consent you've previously given, where applicable.

To exercise any of these rights, contact us using the information at the bottom of this page. We'll respond within 30 days.

Cookies & tracking.

We use cookies and similar technologies to make the site work, measure performance, and improve your experience. Cookies fall into a few categories:

• Strictly necessary cookies: required for the site to function. These cannot be disabled.
• Analytics cookies: help us understand how visitors use the site so we can improve it.
• Marketing cookies: may be used to deliver more relevant advertising on other websites and to measure the effectiveness of our marketing campaigns.

You can control cookies through your browser settings. Disabling certain cookies may affect site functionality.

Data retention.

We retain your personal information for as long as needed to provide our services and comply with legal obligations. Specifically:

• Active customers: we keep your information for the duration of your customer relationship plus a reasonable period thereafter.
• Email subscribers who haven't purchased: we retain your information until you unsubscribe or request deletion.
• Transaction records: retained for at least seven years to comply with tax and accounting requirements.
• Marketing engagement data: retained for as long as it remains useful for improving our marketing effectiveness, typically two to three years.

When information is no longer needed, we delete or anonymize it.

Security measures.

We implement reasonable administrative, technical, and physical safeguards to protect your information from unauthorized access, alteration, disclosure, or destruction. This includes:

• SSL/TLS encryption on all data in transit (your browser to our servers).
• Encrypted storage of sensitive information at rest.
• Access controls limiting who on our team can view personal data.
• Use of reputable third-party providers (GoHighLevel, payment processors, etc.) with their own security certifications.

No security system is impenetrable. While we take reasonable steps to protect your information, we cannot guarantee absolute security.

Children's privacy.

Our products and services are intended for adults age 18 and older. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, contact us immediately so we can delete it.

Updates to this policy.

We may update this Privacy Policy from time to time. When we do, we'll update the "Effective Date" at the top of this page. Material changes will be communicated to active customers and email subscribers via email.

Your continued use of our services after a Privacy Policy update constitutes acceptance of the updated terms.